近日研读了中国广播电视出版社出版的《中国广播电视事业产业协同发展模式研究》一书,颇受启发,获益良多。该书以制度变迁为逻辑起点,以科学发展观和协同理论为依据,运用管理学、经济学和传播学等多学科理论开展研究。作者对广播电视机构内部事业和产业之间既相互 Recently read the China Radio and Television Press published “China’s radio and television industry coordinated development model,” a book, very inspired, benefit a lot. The book takes the institutional change as the logical starting point, based on the Scientific Outlook on Development and the Synergetic Theory, and conducts research on the multidisciplinary theory of management, economics and communication. The author of the internal radio and television industry and industry both within each other