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随着社会物质技术的发展,手机已成为“第五媒体”并在大学生中普及。花样翻新的手机由于功能的全面化迎合了大学生群体的多样性需求,移动应用正在改变着大学生传统的生活方式;互联网及移动客户端是大学生获取信息的首要及其次途径;平时网络购物的学生中会使用手机网购,超过一半的大学生表示在有电脑的情况下更愿意使用手机网购。从大学生对移动互联网的接触和使用来看,它已经在大学生中普及。一、大学生互联网应用背景(一)我国移动互联网市场规模平稳增长全球市场来看,移动智能终端产业发展迅速,产业规模继续
With the development of social material and technology, mobile phones have become “fifth media” and popularized among college students. Because of the full-featured mobile phones to meet the diverse needs of the college students, mobile applications are changing the traditional way of life of college students; Internet and mobile clients are the primary and secondary ways for college students to access information; the usual online shopping students Will use mobile phone online shopping, more than half of college students said they are more willing to use mobile phone online shopping in the case of a computer. From college students on the mobile Internet exposure and use point of view, it has been popular among college students. First, college students background of the Internet (A) China’s mobile Internet market, the steady growth of the global market, the mobile intelligent terminal industry has developed rapidly, the scale of the industry continued