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旅游业是一个依靠旅游从业人员直接为游客提供服务的行业,其中导游更是由于其工作的特殊性成为了最重要的旅游从业人员。然而由于外部制度和导游自身双方面的原因,导游人员失信行为在我国的旅游市场上普遍存在,严重地影响了我国旅游业的发展。因此,本文将针对旅游市场上导游人员不诚信行为的原因进行分析,进而找出对策。
Tourism is an industry that relies on tourism practitioners to directly serve tourists. Among them, tour guides become the most important tourism practitioners due to the particularity of their work. However, due to the external system and the tour guide itself, the dishonesty behavior of tour guides is widespread in China’s tourism market, which has seriously affected the development of China’s tourism industry. Therefore, this article will analyze the reasons for the dishonesty of tour guides in the tourism market and then find out the countermeasures.