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众所周知,会展是一种综合经济。然而,我国的会展发展至今却弊端重重,实际效果不理想,真正有影响的品牌会展并不多。症结何在-笔者认为忽视了特色产业这个促进会展发展的重要因素是一个主要原因。目前破解会展弊端的文献多集中在市场化运营﹑体制改革和中外对比等领域,但对特色产业的迅速提升会展品质,产生巨大的经济和社会效益方面论述不多。本文旨在为全面提升我国会展品质,破解现存的会展弊端提出新的可行思路。
As we all know, convention and exhibition is an integrated economy. However, the development of our country’s exhibition has so far abominable, the actual effect is not ideal, really influential brand exhibition is not much. The crux of the matter - I think that overlooked the characteristics of the industry to promote the development of an important factor in exhibition is a major reason. At present, most of the articles that deal with the problems of exhibitions and conventions are concentrated in such fields as market-oriented operation, system reform and contrast between China and foreign countries. However, there are not many expositions on the rapid improvement of the quality of exhibitions and the huge economic and social benefits of special industries. This article aims to put forward new feasible ideas for improving the quality of China’s convention and exhibition and solving the existing problems and exits.