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广告收益水平不仅仅是电视频道运营的目的,还是电视频道赖以生存的基础。广告是企业营销组合的重要组成部分,任何广告活动都离不开特定的环境。广告活动的策划、实施、监控和规范需要认真研究所处的环境,结合品牌自身情况,作出相应的部署。研究广告环境不仅仅是营销的需要,也是最大限度提高广告投放效益的必然选择。
The level of advertising revenue is not only the purpose of the television channel operation, but also the basis for the survival of the television channel. Advertising is an important part of the corporate marketing mix, and any advertising campaign can not be separated from a particular environment. Planning, implementation, monitoring and regulation of advertising campaigns need to carefully study the environment in which they are located and make corresponding arrangements in light of their own circumstances. Studying the advertising environment is not only the need of marketing, but also the inevitable choice to maximize the benefit of advertising.