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新媒体环境中,受到冲击的科普期刊要想改变困境依然只能重构内容,坚持“内容为王”。分析科普期刊改变办刊理念和重新定位的重要性,这是“内容为王”的基础;讨论期刊内容能否实现精品化,是决定其竞争力和生存力的重要问题。认为精品化的策划、精品化的设计、精品化的拓展服务和多元化的研究型编辑团队,是重构精品化内容的重要保证。
In the new media environment, the affected science popularization journals can only reconstruct the content if they want to change the dilemma, insisting that “content is king ”. It is the foundation of “content is king” to analyze the importance of popular science journals changing journal idea and reorientation. To discuss whether journal content can be refined is an important issue to determine its competitiveness and viability. That the quality of planning, quality design, quality of development services and a wide range of research-based editorial team, is to reconstruct the essence of the important guarantee of content.