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文章结合我国文化产业发展现状,在对我国文化产业管理现况和存在问题进行分析的基础上,提出设计管理模式在促进文化产业良性发展和解决现阶段管理问题的优势。研究表明:文化产业良性发展的关键是提高文化产业的国际竞争能力,实现可持续发展,设计管理模式在实践中所体现的促进产业集群优化、加强企业知识保护和实现综合评价反馈的优势,是解决我国文化产业良性发展关键问题切实可行的方法。
Based on the analysis of the status quo and existing problems of cultural industry management in our country, the article puts forward the advantages of design management mode in promoting the healthy development of cultural industry and solving the management problems at this stage. The research shows that the key to the healthy development of cultural industry is to enhance the international competitiveness of the cultural industry and achieve sustainable development. The advantage of promoting the optimization of industrial clusters, strengthening the knowledge protection and realizing the feedback of comprehensive evaluation embodied in the practice of the design management model is Practical solutions to the key issues concerning the sound development of cultural industries in our country.