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在经济全球化中,企业的国际市场竞争力包括技术创新力、资源控制力、品牌影响力。中国企业要参与国际竞争寻找新的市场,实现企业更高层次发展,推动“中国制造”向“中国创造”迈进,成功的要素之一是创建全球性知名品牌。综观世界领先的区域产业,世界性的品牌出现往往依托于区域产业在全球的领先地位。例如,美国硅谷IT产业孕育了Microsoft微软、Intel英特尔、Google、Yahoo雅虎、Oracle甲骨文、
In economic globalization, the international market competitiveness of enterprises includes technological innovation, resource control and brand influence. Chinese enterprises should participate in the international competition to find new markets, realize higher-level development of their enterprises and promote “Made in China” to “Create in China”. One of the successful elements is to create a global famous brand. Looking at the world’s leading regional industries, the emergence of global brands often relies on the leading position of regional industries in the world. For example, the United States Silicon Valley IT industry gave birth to Microsoft Microsoft, Intel Intel, Google, Yahoo Yahoo, Oracle Oracle,