编者按植入式广告是挖掘节目资源价值的最深层形式的突破,作为主动渗透的营销方式,植入式广告无疑将更加适应这样一个信息时代。但是,随着受众对植入式广告的敏感意识的提高,一些缺乏创意的表现手法使得部分广告植入显得生硬乏味;单向的传播方式发挥不出广告效应;不顾产品与传播载体的关联度,生搬硬套、牵强附会……均造成观众视觉疲 Editor’s note that placement-based advertising is the deepest form of mining program resource value breakthrough, as the active penetration of marketing, implanted advertising will no doubt be more suited to such an information age. However, as audiences’ awareness of implantable advertising is enhanced, some creative ways of expression make some advertisements impractical. Unidirectional modes of communication can not play an advertising effect. Regardless of the relevance between products and media, , Apply mechanically, far-fetched ...... have caused the audience visual fatigue