论文部分内容阅读
城市电视台新闻综合频道是服务地方党委政府中心工作、地方经济社会发展大局的电视主频道。随着社会主义市场经济的发展,综合频道的新闻节目要更多地考虑如何实现传播效果、提升传播力,如何占领收视市场,与其他电视媒体一起发展壮大。杭州电视台在近几年新闻改革中,坚持把握导向,积极面对市场,做了一些有益的探索。本文试分析杭州电视台综合频道在新的媒体生态环境中,参与市场竞争的基本理念、策略、内容和办法。
The comprehensive channel of the news of the city television station is the main television channel serving the overall work of the local party committees and governments and the overall economic and social development of the localities. With the development of the socialist market economy, the integrated channel news programs should give more consideration to how to achieve the dissemination effect, enhance the dissemination power, how to occupy the viewing market, and develop and grow together with other television media. In the news reform of the past few years, Hangzhou TV Station has made a number of useful explorations by adhering to the guideline and actively facing the market. This article tries to analyze the basic ideas, strategies, contents and approaches of participating in the market competition in the new media ecological environment by the comprehensive channel of Hangzhou TV Station.