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二十世纪八十年代初,我国体育部门就以经济体育资源的经营为突破口,开始了探索一条发展体育产业的道路,经历了二十多年,体育产业化已经初见成效。随着社会经济的快速发展和高等教育改革的不断深入,高等学校体育教学改革也已普遍展开,其中体育俱乐部的出现和发展引人注目。因此,如何搞好高校体育俱乐部的建设,推动高校体育产业化的发展,成为高校体育工作者面前的一个重要课题。
In the early 1980s, China’s sports department began to explore a path for developing sports industry based on the operation of economic sports resources. After more than 20 years of experience, sports industrialization has achieved initial success. With the rapid development of social economy and the continuous deepening of higher education reform, the reform of physical education in colleges and universities has also been carried out universally. The appearance and development of sports clubs attract attention. Therefore, how to do a good job in the construction of college sports clubs and promote the development of sports industrialization in colleges and universities has become an important issue for college sports workers.