上个世纪九十年代开始,旅行社“零负团费”的现象层出不穷,屡禁不止,给旅游者带来巨大损失,扰乱了市场秩序,更加大了政府部门管理旅游市场的难度。本文通过构建博弈论模型,从博弈论的视角来分析旅行社“零负团费”的现象,并给出相应的治理建议。 The nineties of last century, travel agencies “zero negative fare ” phenomenon after another, despite repeated prohibitions, to bring huge losses to tourists, disrupted the market order, the government even more difficult to manage the tourism market. This paper constructs a game theory model to analyze the phenomenon of travel agency “zero negative fare ” from the perspective of game theory, and gives the corresponding governance advice.