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Accor Hotels keeps spreading its wings with Banyan Tree deal
12月8日,新加坡悅榕集团宣布与雅高酒店集团达成战略合作协议,至此,雅高集团将以2400万新元的价格(约1690万美元)收购悦榕集团5%的股权,以强制性可转换债券的形式支付,此外,雅高还拥有收购额外5%股权的选择权。
交易完成后,悦榕集团将接入雅高全球预定和销售网,以及雅高的会员忠诚计划乐雅汇。
雅高酒店集团董事长兼首席执行官塞巴斯蒂安·巴赞表示,此次合作是雅高集团与标志性品牌互补的良机,并认为此举有望加强雅高在奢华酒店市场的领导地位。他坚信:“我们的投资将为我们的股东创造更大的利益。”
Banyan Tree Holdings on December 8th announced that Accor Hotels has taken a 5% stake in the company with an initial investment of S$24 million (US$16.9 million) to collaborate long-term on the development of Banyan Tree-branded hotels around the world. This investment will be made through a mandatory convertible debenture with Accor Hotels having an option to purchase an additional approximately 5% stake.
Banyan Tree will also have access to Accor Hotels' global reservations and sales network, as well as its loyalty program Le Club Accor Hotels.
Sebastien Bazin, CEO and chairman of Accor Hotels, said: "Our collaboration with Banyan Tree is a great opportunity to complement our business proposition to owners with iconic brands, while always better servicing our guests. We will bring scale to the network through our ability to develop and manage hotels under the Banyan Tree brands globally, hence strengthening our leadership in the luxury hotel space. We are confident that our investment will create incremental value for our shareholders."
12月8日,新加坡悅榕集团宣布与雅高酒店集团达成战略合作协议,至此,雅高集团将以2400万新元的价格(约1690万美元)收购悦榕集团5%的股权,以强制性可转换债券的形式支付,此外,雅高还拥有收购额外5%股权的选择权。
交易完成后,悦榕集团将接入雅高全球预定和销售网,以及雅高的会员忠诚计划乐雅汇。
雅高酒店集团董事长兼首席执行官塞巴斯蒂安·巴赞表示,此次合作是雅高集团与标志性品牌互补的良机,并认为此举有望加强雅高在奢华酒店市场的领导地位。他坚信:“我们的投资将为我们的股东创造更大的利益。”
Banyan Tree Holdings on December 8th announced that Accor Hotels has taken a 5% stake in the company with an initial investment of S$24 million (US$16.9 million) to collaborate long-term on the development of Banyan Tree-branded hotels around the world. This investment will be made through a mandatory convertible debenture with Accor Hotels having an option to purchase an additional approximately 5% stake.
Banyan Tree will also have access to Accor Hotels' global reservations and sales network, as well as its loyalty program Le Club Accor Hotels.
Sebastien Bazin, CEO and chairman of Accor Hotels, said: "Our collaboration with Banyan Tree is a great opportunity to complement our business proposition to owners with iconic brands, while always better servicing our guests. We will bring scale to the network through our ability to develop and manage hotels under the Banyan Tree brands globally, hence strengthening our leadership in the luxury hotel space. We are confident that our investment will create incremental value for our shareholders."