本文在理清服装设计与营销的观念、把握二者辩证关系的基础上,对国内服装品牌设计与营销游离的成因作出分析,进而指出:只有使设计与营销高度协调起来,才能成功地造就真正的服装品牌。 Based on clarifying the concept of fashion design and marketing and grasping the dialectical relationship between the two, this article analyzes the causes of domestic fashion brand design and marketing dissociation, and then points out that only by bringing design and marketing into high coordination can we successfully create real Clothing brand.