商标特许经营作为特许经营的一种,是品牌所有者将商标及经营模式等以合同的形式授予受许可人,受许可人按照双方的合同进行独立经营的一种商业模式,这种模式有其不同于普通特许经营的特点,在带来良好经济效益的同时亦有损害合同双方的利益的可能性。 As a kind of franchising, the franchise of a trademark is a business model in which the brand owner grants the trademark and business model to the licensee in the form of contract, and the licensee operates independently under the contract of both parties Different from the ordinary franchise, it brings good economic benefits as well as the possibility of damaging the interests of both parties.