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产品广告的诉求表达较为单一,与产品广告相比公益广告需要高度浓缩宣传内容,在极其有限的时间内通过文字、画面或声音等元素,完美呈现多层次、多角度的广告主题内涵,给设计者提出了极高的要求。本文通过“社会主义核心价值观”的系列公益广告,分析公益广告的视觉传达方式,探索今后的公益广告的设计思想。
Compared with product ads, public service ads need to be highly condensed promotional content, and in the extremely limited time through the text, images or sound and other elements, the perfect presentation of multi-level, multi-angle advertising theme, to the design Who made a very high demand. This article through the “Socialist Core Values ” series of public service ads, analysis of visual communication of public service ads to explore the design of public service ads in the future.