云南是我国向西南开放的重要门户,也是我国沿边开放的试验区和西部地区实施“走出去”战略的先行区,与东南亚、南亚各国在政治、经济、文化诸多方面有着久远与广泛的联系。一、东南亚、南亚各国的媒介生态环境电视媒体的跨国传播能否实现,不仅取决于自身的传播能力、内容优势、品牌辐射力,而且受各国的政策法规和宗教习俗所限制。东南亚、南亚国家民族众多,文化资源极为丰富。民族文化、宗教文化和儒家文化在这里交织并存,形成了多 Yunnan is an important gateway for opening up our country to the southwest and is also a pilot area open to the border along the border in our country and a pioneer area for the implementation of the strategy of “going out” in the western region. Yunnan and the Southeast Asian countries and South Asian countries have long-standing and extensive political, economic and cultural ties contact. I. The Media Ecology in Southeast Asian and South Asian Countries The transnational spread of the television media can not only depend on its own ability to communicate, content and brand, but also be limited by the policies, laws and religious practices of various countries. Southeast Asia, South Asia many nationalities, cultural resources are extremely rich. Ethnic culture, religious culture and Confucianism are intertwined here and there