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强化核心业务、数字化转型、搭建增长平台和扩大区域增长,这四大战略令贝塔斯曼实现快速转型。对于贝塔斯曼这个名字,中国出版界既熟悉又陌生。作为最早在中国开展图书发行业务的国外企业,贝塔斯曼书友会伴随中国读者走过了13年时光。而经过转型的贝塔斯曼,正以国际传媒与服务集团的形象,全方位介入中国生机勃勃的新兴市场。在过去的上一个财年里,贝塔斯曼集团的总收入与运营业绩均创下七年来最高纪录,同时还为发
Strengthen the core business, digital transformation, build growth platform and expand regional growth, these four strategies make Bertelsmann rapid transformation. For Bertelsmann, the Chinese press is both familiar and unfamiliar. As the first foreign company to launch the book distribution business in China, Bertelsmann’s book club accompanied Chinese readers for 13 years. The transformation of Bertelsmann, is the international media and service group’s image, all-round involvement in China’s vibrant emerging markets. In the past fiscal year, Bertelsmann Group’s total revenue and operating performance hit its highest level in seven years, but also for the hair