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金六福、小糊涂仙、浏阳河的成功,引来了众多跟随者,也引来了众多研究者。作者也是众多研究者之一,但是与众不同的是作者没有研究个体,而是对成功的现象进行研究,从而发现其中的规律,供跟随者借鉴。本文作为作者研究成果之一,今给予刊登以供读者交流,同时欢迎读者发表自己的见解,以促进白酒业健康发展。中国有三万多家白酒企业,有近五百万吨的年产量,有数以十万计的白酒品牌,有三亿之众的白酒消费人群,有一千多亿元的年销售额,谁说中国白酒是夕阳产业?中国的白酒市场很大,钟情的人也很多,但这“酒”是怎样酿成的呢?土豆加土豆,还是一筐土豆中国的白酒,尽管历史很长,但从来没有让人举世瞩目过。白酒行业
The success of JLF, Little Fairy and Liuyang River drew many followers and attracted many researchers. The author is also one of the many researchers, but the difference is that the author did not study the individual, but to study the phenomenon of success, which found the law for reference for followers. As one of the author’s research results, this article is published for readers’ exchange, and readers are welcome to express their own opinions to promote the healthy development of liquor industry. There are more than 30,000 liquor companies in China, with an annual output of nearly 5 million tons, hundreds of thousands of liquor brands, 300 million liquor consumers and over 100 billion yuan of annual sales, Chinese liquor is a sunset industry? China’s liquor market is very large, there are many people who love, but this “wine ” is how to make it? Potatoes plus potatoes, or a basket of potatoes Chinese liquor, despite the long history , But never made people attract worldwide attention. Liquor industry