目前,我国亟待形成一套既符合我国国情,又为国际所认可、满足国际需要的品牌评价技术标准体系,在提升我国在国际上品牌评价的话语权的同时,也为我国自主品牌参与国际竞争提供强有力的技术支撑。一个企业知名的产品品牌,可以充分反映其市场地位和发展潜力;而一个国家优质的民族品牌,则是其经济文化水平与国家形象的重要标志。一个国家所拥有的民族品牌在国际范围内越知名,消费群体越广泛,其对全球产业链的主导力就越强。因此,强化民族品牌国 At present, it is urgent for our country to form a set of technical standards system for brand evaluation, which is not only in line with China’s national conditions but also recognized by the international community to meet the international needs. While enhancing the voice of our country in international brand evaluation, it also participates in international competitions for our own brands Provide a strong technical support. An enterprise well-known product brand, can fully reflect its market position and development potential; and a national high-quality national brand, it is an important symbol of its economic and cultural level and the country’s image. The more famous the national brands owned by a country are in the international community, the more extensive the consumer groups are, the stronger their dominance over the global industrial chain. Therefore, strengthening the national brand nation