广告传播是市场经济下企业与商家的重要商业活动与策略。大众传媒作为一种信息传播媒介,与广告传播的关系非常密切。加强大众传媒与广告传播的关系研究意义重大。本文通过对比大众传媒与广告传播的内涵与特点,剖析了大众传媒是广告传播的重要载体,大众传媒有效促进了广告传播,同时广告传播又反哺于大众传媒。旨在进一步的发挥大众传媒广告信息载体作用,促进广告信息有效传播,加速社会主义现代化进程。 Advertising communication is an important commercial activity and strategy of enterprises and businesses in a market economy. Mass media, as an information medium, has very close relationship with advertising. It is of great significance to study the relationship between mass media and advertising. By comparing the connotation and characteristics of the mass media and the advertisement dissemination, this article analyzes the mass media is an important carrier of the advertisement dissemination, the mass media effectively promotes the advertisement dissemination, simultaneously the advertisement dissemination feeds back to the mass media. Aiming at further playing the role of mass media advertising information carrier, promoting the effective dissemination of advertising information and accelerating the process of socialist modernization.