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本文分析了在当代经济快速发展、商业产品之间的竞争越来越激烈的商业环境之下,作为商品的盈利终端的各专卖商店及购物场所的特点和气氛的营造,使得消费者的购物和随机的冲动的购物的观念二者兼有,而且有由必要消费向奢侈消费转变的趋势。在这样的竞争趋势和消费观念的影响下,如何使用代表商品特点的陈设艺术去打动消费者,增加产品的附加值和消费者对于产品的忠诚度变得尤为重要。
This paper analyzes the characteristics and atmosphere of specialty shops and shopping places that are the profit-making terminals of goods under the current rapid economic development and the increasingly fierce competition among commercial products. As a result, consumer shopping and The concept of stochastic impulsive shopping combines both, and there is a tendency to shift from necessity to luxury consumption. Under the influence of such competitive trends and consumer attitudes, how to use the furnishings art which represents the characteristics of the products to impress the consumers, increase the added value of the products and the loyalty of the consumers to the products becomes more and more important.