绿罐可乐自推出以来,在多个市场的销售都超出了预期,被可口可乐集团寄予了厚望。这种主打健康的绿罐可乐,在初战告捷之后,能否拯救可口可乐?自2014年8月可口可乐推出绿罐可乐Coca Cola Life以来,这种低卡路里、低糖的可乐,就在各个市场捷报频传,销量超出可口可乐旗下的零度可乐和健怡可乐等品牌。据IRI的销售数据显示,Coca Cola Life到目前为止,已经成为一个价值2890万英镑的生意,占可口可乐整体品牌资产价值的2.43%。可口可乐英国营销总监Bobby Since its launch, Green Coca-Cola has surpassed expectations in sales in several markets and placed high hopes on the Coca-Cola Group. Coca-Cola, the flagship healthy green cola, can save Coca-Cola in its first battle? Since Coca-Cola launched Coca Cola Life in August 2014, the low-calorie and low-sugar cola has been widely reported in various markets, Sales exceeded Coca-Cola’s Zero Coke and Diet Coke and other brands. According to IRI’s sales data, Coca Cola Life has so far been a £ 28.9 million business, accounting for 2.43% of the value of Coca-Cola’s overall brand equity. Bobby, Coca - Cola ’s UK marketing director