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顾名思义,商业摄影是以商业用途为目的而开展的拍摄,主旨就是用平面图片来展示产品,让潜在消费者看到照片而引发兴趣,进而愿意了解这款产品,乃至产生购买欲望。在这样一系列动作中,视觉传达对潜在消费者的影响最大。核心:产品展示和情感表达优质的商业图片不仅要对产品自有特点做充分展示,还要在图片中形成有情感的抒发,比如传达某种生活方式,强调品牌的调性,抓住目标人群的适应性,强化产品理念的渲染等。常规的商业拍摄一般围绕产品展示和情感表达这两点展
As the name implies, commercial photography is commercial use for the purpose of the shooting, the main theme is to use a flat picture to display products, so that potential consumers see the photos and interest, and then willing to understand this product, and even have the desire to buy. In such a series of actions, visual communication has the greatest impact on potential consumers. Core: Product Presentation and Emotional Expression Business pictures not only have to be fully displayed on the product’s own characteristics, but also express emotions in the pictures, such as conveying a certain lifestyle, emphasizing the brand’s tonality and seizing the target audience Adaptability, enhance the concept of product rendering. Routine commercial photography is typically centered around product presentation and emotional expression