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80后企业家苗轲,2003年以6000元起家,扎进了红酒酒柜行业。相对于红酒这一热门产业,红酒酒柜是小众市场。而苗轲带领的新潮从2009年起,以每年80%的增长量和高于30%的利润率将小众市场做到极致。渠道绑定、个性化定制、选酒平台,成为其成功开启小众市场大份额的密匙。“从2005年至今,7年来我的公司只做一件事。”80后企业家苗轲在接受《经理人》采访时,很平静地表达其创业的坚持与专注。苗轲创办的深圳市新潮电器有限公司,是
After 80 entrepreneurs Miao Ke, started in 6000 yuan in 2003, plunged into the wine wine cooler industry. Relative to the popular wine industry, wine bar is a niche market. And Miao Ke led the trendy from 2009 onwards, 80% annual growth of more than 30% and profit margins to the niche market to the extreme. Channel binding, personalized customization, wine selection platform, as its success opens a large niche market share of the key. “Since 2005, my company has only done one thing for seven years. ” After 80 entrepreneurs Miao Ke interviewed by “manager”, it is calm to express their entrepreneurial persistence and focus. Miao Ke founded the trendy Electric Co., Ltd. of Shenzhen City, is