广播作为大众传播媒体,不但具有快速的特点,更具有信息容量大的优势。近几年,由于电视的迅速发展,广播在某种程度上受到冷落,作为县市级广播,直接面对广大农民群众,因此,必须努力加强广播新闻宣传的力度,充分发挥它在农村两个文明建设中的舆论导向作用。如何加大广播宣传的力度,关键是充分发挥广播的宣传优势,加大信息容量,使广播成为广大农民的知友。 一、采用合同制建立农村通讯员信息网 农村是我们广播宣传的主要阵地,因此,我们的宣传对象首先要着眼于农村。近几年,我们采用合同制形式,建立农村通讯员信息网,效果甚好。在当地宣传部门的支持下,每乡配有专职通讯员,与我们签定合同,规定双方相应的权利和义务,明确每月发用 As a mass media, broadcasting not only has the characteristics of rapidity, but also has the advantage of large information capacity. In recent years, due to the rapid development of television, radio has been somewhat neglected. As a county-level radio, it directly faces the broad masses of peasants. Therefore, we must make efforts to strengthen the radio and news publicity to give full play to its role in rural areas The Role of Public Opinion in Civilization Construction. The key is to give full play to the propaganda advantages of radio and increase the information capacity so that radio becomes the friend and friend of the vast number of peasants. First, the use of contract system to establish rural correspondent information network The rural areas of our radio advertising is the main front, therefore, our target audience must first focus on the rural areas. In recent years, we have adopted the contract system and established a rural correspondent information network, which has achieved very good results. With the support of the local propaganda department, each township is equipped with a full-time correspondent and a contract with us stipulating the corresponding rights and obligations of both parties and specifying the monthly