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播音主持是伴随着社会的发展而产生的新兴职业,尤其是广播媒体播音主持的素质及能力直接与广播媒体的整体水平息息相关,唯有优秀的广播媒体才能在激烈的竞争中脱颖而出。广播播音主持的现状值得传媒界深思,广播媒体竞争的对手不再是同行业的竞争,更有新媒体的竞争,尤其是网络私人广播电台的兴起。通过系统性梳理当前广播播音主持的素质及能力来规范当前播音主持的水平,并针对播音主持过程中存在的问题进行梳理。
Broadcasting is a new career that accompanies the development of the society. In particular, the quality and ability of broadcast media broadcasters are directly related to the overall level of broadcast media. Only outstanding broadcast media can stand out in the fierce competition. The status quo of radio and television broadcasting is worth pondering over by the media circles. The competition opponents of radio and television media are no longer competitors in the industry but also competition from new media, especially the rise of private radio stations on the Internet. By systematically combing the quality and ability of the current radio and television broadcasting host to standardize the current broadcasting host level, and to sort out the problems existing in the broadcasting host process.