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近日由央视制作的微视频《我是谁》在微信朋友圈得到广泛传播,短时间内多个公众号平台转发。该广告片之所以能取得“刷屏”效应,和其接地气的拍摄手法和叙述方式分不开。本文就以这一实例着重探讨如何做好新媒体环境下的微视频传播。
Recently made by the CCTV micro-video “Who am I” in the WeChat circle of friends has been widely disseminated within a short period of time multiple public platform forwarding. The reason why the commercial can get “brush screen ” effect, and its grounding gas shooting practices and narrative style inseparable. This article focuses on this example to explore how to do a good job in the new media environment, micro-video transmission.