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从“互联网+”视角对我国政府网络舆情治理进行了研究,互联网的普及使得舆情问题迅速发展,并呈现出主体广泛性与身份匿名性、及时交互与便捷性、自由与可控性、情绪与非理性化性等特点。“互联网+”计划的实行,如电子政务、电子政府与电子治理等的开展,对网络舆情治理有很大的意义,但网络舆情治理也存在问题:缺乏与时俱进的治理理念、舆情治理重视不足,刚性管理缺乏柔性、法律体系不健全,缺乏科学有效的网络舆情应对体系。针对以上问题,政府必须积极作为,树立正确的治理理念,以人为本、建立弹性政府,完善弹性管理机制、加强法律法规建设,对政府、公众网络行为进行“硬约束”、建立科学网络舆情应对体系。
From the perspective of “Internet + ”, this paper studies the public opinion governance of government network in our country. The popularization of Internet makes the issue of public opinion develop rapidly. And it shows the main body is extensive and identity anonymity, timely interaction and convenience, freedom and controllability, Emotional and irrational and other characteristics. The implementation of the “Internet +” plan, such as e-government, e-government and e-governance, is of great significance to governance of public opinion on the Internet. However, there are problems with the governance of public opinion on the Internet: the lack of governance philosophy of advancing with the times, Public opinion management lacks attention, lack of flexibility rigid management, the legal system is not perfect, the lack of scientific and effective Internet public opinion response system. In response to the above problems, the government must take the initiative to establish a correct concept of governance, people-oriented, establish a flexible government, improve the flexible management mechanism, strengthen the construction of laws and regulations, the government and the public online behavior “hard bound” to establish scientific network public opinion to deal with system.