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社会新闻报道存在着不平衡倾向。负面报道与正面报道失衡,短新闻与深度报道失衡,社会新闻的传播伦理与媒体自身的传播品位失衡,传媒对受众素养的要求与受众低度使用媒介的习惯失衡。社会本质及其所体认的精神,对社会新闻报道应有理念上的启示。社会新闻报道的努力方向在于对人性的真实展现,关注人实现自由、公平和正义的艰难过程,以彰显人类之社会生活的深层内涵。
There is an imbalance in social media coverage. Negative coverage and positive coverage imbalance, short news and in-depth coverage imbalance, the communication ethics of social media and the media’s own communication quality imbalance, the media’s demand for the audience’s literacy and audience’s low use of media habits imbalance. The nature of society and the spirit it acknowledges should have theoretical enlightenment on social news reports. The direction of social media coverage lies in its true manifestation of human nature, its concern with the difficult process of realizing freedom, fairness and justice so as to demonstrate the deep connotation of human social life.