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因为有了色彩,世界才会精彩纷呈;因为有了色觉,人类才会准确、完整地接受这缤纷的世界。色觉传达是除语言外传递信息、表达意思最快捷的方法,也能影响我们的心情,改变我们对某事物的看法,乃至诱发记忆、触动思绪、引起联想、唤起某种欲望。色觉传达,一旦进入了社会进步的参照体系也就确立起自己独立的经济价值。这就意味着人们开始愿意为某种“非实惠”的色彩美付钱。在市场营销中,设计师不但要用色彩创造丰富的视觉空间,其设计作品还要通过色觉传达吸引顾客的注意力,更要准确地传递商品信息,最终触发人们的购买行为,充分发挥色觉传达在市场营销中的心理效应。
Because of the color, the world will be brilliant; because of the color vision, human beings will accurately and completely accept this colorful world. Color vision communication is the most expressive way to convey information besides language. It can also affect our mood, change our perception of something, even induce memory, touch thoughts, cause associations and arouse some desire. Color perception, once entered the social progress of the reference system will establish its own independent economic value. This means that people are beginning to pay for something “non-affordable”. In marketing, designers not only use color to create a rich visual space, but also through the design of their products to attract customers to convey the attention of attention, but also to accurately convey the product information, and ultimately trigger the purchase of people, give full play to color communication Psychological effects in marketing.