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1996年,20岁的吴卢珍成为宁波三星集团营销员。小吴在接受了3个月的培训后,被派到湖北市场开展营销DD201电能表业务。挫折来自于一次次的碰壁。吴卢珍不会忘记,一次她去某供电局联系业务遭拒绝,恰遇另一厂家的两个男业务员也上门推销,她清清楚楚地听到其中的一位说:“幸亏三星来了个女的,否则……”吴卢珍的血直往头上涌,心里一百个不服:凭什么我就做不好业务?凭什么女孩子跑业务小行?在总结了种种失败教训之后,吴卢珍认为要想打破眼前的僵局,必须先制定一个整体的营销计划,然后有步骤、有策略地开展工作,不能瞎干蛮闯。她注意到这样一件事:湖北省在推广新项
In 1996, 20-year-old Wu Luzhen became Ningbo Samsung Group Marketing. Xiao Wu received three months of training, was sent to the market in Hubei to carry out marketing DD201 meter business. Frustration comes from time to time hit the wall. Wu Luzhen will not forget, once she went to a power supply bureau was denied contact business, just meet another manufacturer’s two male salesman also come to market, she clearly heard one of them said: “Thanks to Samsung come A woman, or ... ... ”Wu Luzhen’s blood straight head surging, my heart is not satisfied with one hundred: Why I do not good business? With what girls run business small firms? After summing up all the lessons of failure, Wu Luzhen believes that if we want to break the deadlock in front of us, we must first formulate a holistic marketing plan. Then, we should work step by step and carry out our work strategically. She noticed something like this: Hubei Province is promoting new items