一、网络营销及其信息流优势随着互联网络的迅速发展和贸易全球化进程的不断加快,营销环境和消费者行为发生了巨大的变化,网络营销越来越成力一种新的重要的营销方式(手段)。可以预见,网络营销将是21世纪企业竞争的焦点。由于互联网的广泛性和互动性。它使得网络营销为解决消费者个性化需求与企业大规模生产之间的矛盾提供了可能。与传统营销相比,网络营销有自已明显的优势。1.网络营销是以客户为中心的电 First, the advantages of network marketing and its information flow With the rapid development of the Internet and the continuous acceleration of the process of trade globalization, the marketing environment and consumer behavior have undergone tremendous changes, and Internet marketing is becoming a new and important Marketing methods (means). It can be foreseen that network marketing will be the focus of corporate competition in the 21st century. Due to the breadth and interactivity of the Internet. It makes network marketing possible to solve the contradiction between consumer’s personalized demand and large-scale production of the company. Compared with traditional marketing, online marketing has its own obvious advantages. 1. Internet marketing is customer-centric electricity