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在经过了30多年的发展以后,宁波的对外贸易已经形成了自己独具特色的体系,不仅具有了自己的品牌和竞争力,而且出口贸易也逐步走向成熟。本文在阐述了宁波出口贸易特点的基础上,分析了宁波市出口转型升级的S(优势)W、(劣势)、O(机遇)以及T(威胁),最后从贸易方式转型之路;产品结构优化创新之路;市场多元化拓展之路;贸易主体优化提升之路;外贸政策鼓励扶持之路五方面提出宁波市出口转型升级的路径建议,为今后宁波市的长远以及可持续发展奠定坚实的基础。
After more than 30 years of development, Ningbo’s foreign trade has formed its own unique system. It not only has its own brand and competitiveness, but also its export trade gradually matures. On the basis of expounding the characteristics of Ningbo’s export trade, this paper analyzes the S (dominant) W, (inferiority), O (opportunity) and T (threat) of Ningbo’s export transformation and upgrading and finally the transition from the trade mode; the product structure Optimize the path of innovation; market diversification of the road to expansion; trade subject to optimize the way to enhance; encourage foreign trade policy to encourage the road to five aspects of Ningbo City, proposed the path of export restructuring and upgrading for the long-term and sustainable development in Ningbo City to lay a solid basis.