构造一条价值链包括两方面的内容:确定“直接”活动的顺序——那些能够直接带给顾客价值的活动,以及“间接”或“支持性”活动——那些辅助“直接活动”使之得以进行的活动。随着企业逐渐开始把自己视为一系列面向顾客的流程的集合体,而不再看成是职能的集合体,价值链分析得到了越来越多的应用。价值链分析可以用于许多方面:改善效率、管理成本和价值、控制支持性活动成本以及提供差别化。改善效率:一个企业中许多最有价值的改善机会不是来自于改进个别职能,而是来自于更好地链接贯通整个企业为顾客服务的各项活动,例如,采购、生产和销售活动之间更好的协调,或在产品设计、生产和营销活动之间加深理解。由于把注意力集中于向顾客传送价 Constructing a value chain consists of two aspects: determining the order of “direct” activities - those that directly deliver customer value, and “indirect” or “supportive” activities - those that assist “direct activities” to enable Activities carried out. As enterprises gradually begin to think of themselves as a collection of customer-oriented processes rather than as an assembly of functions, value chain analysis is increasingly used. Value chain analysis can be used in many ways: improving efficiency, managing costs and value, controlling the cost of supporting activities, and providing differentiation. Improving Efficiency: Many of the most valuable opportunities for improvement in an organization are not derived from improving individual functions, but from better linking activities that serve the customer throughout the enterprise, such as more procurement, production, and sales activities Good coordination or understanding between product design, production and marketing activities. By focusing attention on delivering prices to customers