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一篇新闻报道,少不了五个W,一份广告是否也该具备几个W呢?《红楼梦学刊》一九八六年第二辑的广告,将要目介绍后,提示可邮购,但却不标明价格。《求是学刊》一九八六年第四期的广告,除了目录和出版日期外,其它一无所知。读者看了广告怎样邮购呢? 目前,一些报纸刊登广告较混乱,尤其是书刊广告,邮局发行的不标明代号,自办发行的不留地址,使读者很不方便。建议报纸在刊登广告时,也应有几个W,这样做,不仅仅是方便了读者,对报纸来说,也会赢得读者的信任。
A news report, let alone five W, whether an advertisement should have a few copies of W? The second edition of the “Dream of Red Mansions” in 1986 ads will be introduced after the tips can be mail order, but not Indicate the price. No matter what the catalog and the publication date, the advertisements of ISBN - “Journal of Qiushi Journal”, 1986, No. 4, do not know anything about it. At present, some newspapers advertise advertisements more chaos, especially in book advertisements, the post office does not indicate the code number, and the self-issued address does not leave, making the reader very inconvenient. It is suggested that there should be only a few W when newspapers advertise their advertisements. This will not only facilitate the readers but also win the trust of the readers for newspapers.