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前几年,各种各样的企业基本上还处于一种在一旁关注社交媒体的状况;而现在,它们很重视迅猛发展媒体社交,将这个渠道视作获得和留住客户的一种手段。而说到迎接变化,保险公司并没有落在后头。恰恰相反,各个险种领域的保险公司在结合新兴社交媒体方面的最佳实践以及数据分析方面的传统专长,起到了带头作用。
In the last few years, businesses of all kinds have basically remained focused on social media, and now they place great importance on the swift development of media socializing as a means of obtaining and retaining customers. When it comes to meeting the changes, insurance companies have not lagged behind. On the contrary, insurers in all segments take the lead in combining best practices in emerging social media and traditional expertise in data analytics.