论文部分内容阅读
西安森林旅游自然资源丰富,客源市场广阔,经济、人文、社会环境优越,发展前景诱人。为了加快发展,西安市森林旅游业应重新明确发展定位,转化经营机制,提炼企业文化,规划先行,建设艺术建筑,塑造良好品牌,开展联合营销和网络营销,开发新特产品。
Forest tourism in Xi’an is rich in natural resources and has a vast market for tourists. Its economy, culture and social environment are superior and its development prospect is attractive. In order to speed up the development, the forest tourism industry in Xi’an should redefine the development orientation, transform the management mechanism, refine the corporate culture, plan ahead, build the art building, shape the good brand, carry out joint marketing and internet marketing, and develop new special products.