论文部分内容阅读
1994年我进入直销行业,到如今已有18年的时间。这些年,我所经历的行业动荡沉浮不少,看到的崛起与消亡也很多。一路走来,伴随着直销的演化成长,中国直销本土化特征越来越明显。我认为这种变化趋势将在未来三年内得到沉淀,当然,也会在新环境下酝酿新的改变。行业正道是沧桑国内直销的发展,我认为可分为四个阶段。1990年雅芳进入中国到1998年的“一刀切”是前直销时代,这时候直销模式刚开始在国内盛行,整个行业都没有统一的运作标
In 1994 I entered the direct selling industry, now has 18 years time. Over the years, the industry turmoil that I have experienced has experienced a great deal of ups and downs and has seen a great deal of rise and demise. Along the way, with the direct sales growth, the localization of Chinese direct marketing features more and more obvious. I think this trend will be precipitated within the next three years, of course, new changes will also be brewing in the new environment. The industry is the vicissitudes of the vicissitudes of the domestic direct marketing development, I think it can be divided into four stages. Avon entered China in 1990 to 1998, “across the board” is the former direct marketing era, this time the direct sales model has just prevailed in the country, the entire industry has no uniform operation standard