名人广告是现代社会最常运用的一种广告形式,然而它并不是近现代商业社会才开创的独特产物,纵观中国历史,名人广告由来已久,其起源可追溯到两千多年前的战国时代。此后,在中国漫长的封建社会中,名人广告也和其他传统广告形式一样缓慢而有力地发展着,并在一些时刻绽放出引人注目的光彩,在不同的历史 Celebrity advertising is the most commonly used form of advertising in modern society. However, it is not a unique product created in the modern commercial society. Throughout Chinese history, celebrity advertising has a long history and its origins can be traced back to more than 2,000 years Warring States era. Since then, in China’s long feudal society, celebrity advertisements have grown as slowly and forcefully as other traditional forms of advertising and, at some moments, have garnered compelling brilliance in different histories