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在当今信息时代及工业品充斥的市场下,DIY悄悄兴起,并逐渐流行,成为繁忙的城市生活中一种新的娱乐方式。人们在DIY的过程中缓解了工作或是生活中的压力,娱乐了身心,增进了同伴之间的情感。“蛋糕”同DIY一样也来源于欧美国家也是饱含情感与文化的事物,在此我们从消费者的动机来看一下,这两种事物的结合,即DIY蛋糕坊进入市场的可行性。从我们的调查中发现,消费者对于DIY蛋糕坊的消费动机主要体现在:娱乐休闲,表达心意,个性化需求等。这些消费动机必定带来相应的消费需求,另外从市场的分布及烘焙业的发展前景来看,DIY蛋糕坊具有极大的可实施性。
In today’s information age and industrial products flooding the market, DIY quietly rise, and gradually become popular, a busy city life in a new way of entertainment. People in the DIY process to ease the pressure of work or life, entertainment, physical and mental, and enhance the feelings between peers. “Cake ” is the same as DIY from Europe and the United States is also full of emotion and culture, here we look at the motivation of consumers, the combination of these two things, namely the feasibility of DIY cake Square into the market. From our survey, we found that consumer motivation for DIY cake shop mainly lies in: entertainment, expression, individual needs and so on. These consumer motives will certainly bring the corresponding consumer demand, the other from the distribution of the market and the development prospects of the baking industry point of view, DIY cake shop has great implementation.