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最近,一向以价格竞争惨烈著称的装载机行业出现了一股“服务升级”风潮。算起来,第一个公开宣布“服务升级”的是行业龙头老大——柳工,柳工刻意选择在bauma China 2006上向外界宣示了自己的最新动作。如果说,这仅仅是柳工一家的游戏,也许很难引发行业风潮。恰好是排名紧随其后的龙工,随后就宣布了内容相似的“服务升级”,行业排名前两位的企业几乎同时选择了同一游戏,“服务升级”因此也就演变成波及全行业的风潮。对于其他装载机制造商而言,由两位龙头老大制定的新游戏规则,大家没有第二种选择,无论是主动还是被动,选择的结果都是“必须参与”,因为柳工、龙工两家掌握了接近40％的中国装载机市场份额,拥有足够的发言权。
Recently, there has been a wave of “service upgrades” in the loader industry, which has always been famous for its price competition. Forget it, the first publicly announced “service upgrade” is the industry leader - Liugong, Liugong deliberately chose to bauma China 2006 announced to the outside world their latest action. If you say that this is just a Liugong game, it may be difficult to trigger the industry trend. Happened to be just behind the rank of Lonking, and subsequently announced a similar content “service upgrade”, the industry’s top two companies almost simultaneously select the same game, “service upgrades” also evolved into the entire industry The wave. For other loader manufacturers, the new rules of the game set by the two leading bosses do not have a second option, either active or passive, and the result of the selection is “must participate” because Liugong and Lonking The family has nearly 40% of China’s loader market share, have enough voice.