随着社会的进步和人民生活水平的提高,人们的健康保健意识不断增强,健康体检逐渐成为生活水平提高的重要标志和预防保健的主要方式之一。医院只有主动了解体检客户的期望,并以满足其需求为导向的营销方式来开拓和维系体检客源,建立体检客户关系管理系统,了解客户的需要,改善服 With the progress of society and improvement of people’s living standards, people’s awareness of health care has been continuously enhanced, and health examination has gradually become an important symbol of raising living standards and one of the main preventive health care methods. The hospital only take the initiative to understand the expectations of medical customers, and to meet their demand-oriented marketing approach to develop and maintain a source of physical examination, the establishment of physical examination customer relationship management system to understand customer needs and improve service