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3月4-5日,第13届CCTV青年歌手电视大奖赛的中插套播广告成功进行网上招标,众多知名企业通过网络平台踊跃投标,包括养生堂、哈六药、长安汽车、深圳迪索等企业中标。央视广告部这一创新性的广告销售模式得到了业界的广泛关注和高度评价,并受到企业的欢迎。继青歌赛广告成功招标之后,央视拿出了2008年奥运会的部分核心广告资源,再次以网上招标的形式进行销售。
March 4-5, the 13th CCTV Young Singers TV Grand Prix in the set of broadcast ads successfully bid online, many well-known enterprises through the network platform to actively bid, including Yangshengtang, Harbin Pharmaceutical, Changan Automobile, Shenzhen Disuo Other companies won the bid. CCTV Advertising Department of this innovative advertising sales model has been widespread concern in the industry and spoke highly of, and by the business welcome. Following the successful bidding for the Youth Music Competition, CCTV came up with some of the core advertising resources of the 2008 Olympic Games and once again sold them in the form of online bidding.