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在服务产品的营销中,通过设计和推行科学的服务承诺体系,不仅可以消除顾客的购物风险心理,还可以使企业与竞争对手产生显著的差异,形成企业的服务个性,帮助企业在激烈的市场竞争中脱颖而出。一、服务承诺的作用服务承诺是企业对于顾客能够得到的服务的具体内容和利益,以及如果出现服务失误时能够获得的补偿的具体描述。服务承诺可以成为推动企业系统良性循环的巨大的推动力。具体来讲,服务承诺可以为企业带来
In the marketing of service products, through design and implementation of scientific service commitment system, not only the customer’s shopping risk psychology can be eliminated, but also significant differences can be made between the enterprises and their competitors so as to form the service personalities of the enterprises and help the enterprises to deal with the fierce market Stand out from the competition. First, the role of service commitment Service commitment is the specific content and interests of the business for customers can get services, as well as compensation in the event of service failure to obtain a specific description of the compensation. Pledges of service can be a huge enabler for a virtuous circle of business systems. Specifically, service promises can be brought to the business