德化作为一个以陶瓷文化文明的旅游城市,近年来经济发展迅速,但仍然不容乐观,主要体现在旅游文化不突出,个性不鲜明。为了促进当地陶瓷旅游产业的快速发展,本文分析了德化陶瓷文化旅游开发的必要性及其措施,以供参考。 As a tourist city of ceramic culture and civilization, Dehua has enjoyed rapid economic growth in recent years, but it still can not be optimistic. It is mainly reflected in the fact that tourism culture is not outstanding and its personality is not clear. In order to promote the rapid development of the local ceramic tourism industry, this paper analyzes the necessity and measures for the development of the ceramic culture tourism in Germany.