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对媒体在突发事件中的信息传递与理想的信息需求之间进行契合度分析,不仅可以规范媒体自身行为,还能帮助提高应急决策信息的全面性与准确性。本文以2008年中央人民广播电台《汶川紧急救援》的全部音频资料为研究素材,针对应急物资这一主题,选择“应急物资种类”和“应急物资接收方”这两个能够直接将广播报道与地震灾情开展契合度对比研究的核心要素,对历时19天共395万字的文字资料开展内容分析。由此了解我国应急广播信息传递的特点、优势与不足,从而为提高媒体危机沟通效率和政府应急决策信息质量提出建议。
It is not only able to regulate media’s own behavior but also help to improve the comprehensiveness and accuracy of emergency decision-making information by analyzing the fit between media’s information transmission in emergency and ideal information requirement. In this paper, the 2008 CNR “Wenchuan Emergency Rescue” all the audio data for the study, for the emergency supplies this theme, select the “emergency supplies” and “emergency supplies recipient ” which can be directly The radio coverage and the earthquake disaster situation to carry out a comparative study of the core elements of the 19-day total of 3.95 million words of text data for content analysis. So we can know the characteristics, advantages and disadvantages of emergency broadcast information transmission in our country so as to make suggestions for improving the communication efficiency of media crisis and the information quality of emergency decision-making.