1990年初底特律汽车展的前夜,当地报纸头版新闻标题是“退场—BMW,进场—Lexus”。大家都知道,BMW是德国产的世界著名豪华轿车,而Lexus是日本丰田汽车公司于1989年秋推向美国市场的一种豪华轿车。短短不到一年,日本人就在美国的豪华汽车市场上向索占优势的德国人提出了挑战。而今距1990年已有四年多,德国人是怎样迎接并反击挑战,而日本人又是怎样从德国人手中夺取美国豪 On the eve of the Detroit Auto Show in early 1990, the headline news headline for the local newspaper was “Exit-BMW, ​​Approach-Lexus.” As we all know, BMW is a German-made world-famous luxury sedan, while Lexus is a luxury sedan that Japan’s Toyota Motor Corp. introduced to the U.S. market in the fall of 1989. In less than a year, the Japanese challenged the German-dominated Germans in the American luxury car market. Now that more than four years have passed since 1990, how did the Germans meet and counterattack the challenge and how the Japanese seized America’s hero from the Germans