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拥有“漩涡”美名的惠而浦公司,在现今的白电领域可谓风生水起。其百年的发展历史有利的发展环境促使惠而浦做出了一个历史性决定:继续以家电产品生产线为主,同时将业务扩展到迅速发展的北美、南美、欧洲以及后来的亚洲市场。惠而浦公司(Whirlpool Corporation)创立于1911年,总部位于美国密歇根州的奔腾港,是世界上最大的大型家用电器制造商之一。其白色家电产品已连续11年保持全球市场占有率领先。
Whirlpool, which owns the Whirlpool, is a boon in today’s white-electric world. Its 100-year history of development The favorable environment for development prompted Whirlpool to make a historic decision to continue to focus on the home appliance product line while expanding its business into rapidly growing markets in North and South America, Europe and later Asia. Established in 1911 and based in Pentium, Michigan, USA, Whirlpool Corporation is one of the largest manufacturers of large household appliances in the world. Its white goods products have maintained the global market share for 11 consecutive years.