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北京继2008年成功承办北京夏季奥运会后,又将承办2022年冬季奥运会,面对新形势,如何充分展示冬奥新内容,展示奥运精神,对电视报道而言又是一个新的挑战,同时这也是体育报道事业发展的又一个绝佳机会,要抓住这个来之不易的机会,积极调整、适时创新,把中国冬季奥运完美地展现给世界观众,这就要求电视体育媒体在报道体育比赛时以“市场意识”和“创新意识”进行调整。
Following the successful hosting of the Beijing Summer Olympic Games in 2008, Beijing will again host the 2022 Winter Olympic Games. In the face of the new situation, how to fully display the new contents of the Olympic Winter Games and demonstrate the Olympic spirit is yet another new challenge for television coverage. At the same time, Sports reporting is also another great opportunity for development, we must seize this hard-won opportunity to actively adjust and timely innovation, the Chinese Winter Olympics perfect show to the world’s audience, which requires the television sports media in the coverage of sports competitions To “market awareness” and “innovation awareness” to adjust.